The total Facebook count (number of shares, comments, and likes) showed the most significant impact. The Moz report also included a list of social signals that had a positive correlation with search ranking. A higher click-through rate translates into increased traffic, which is an important ranking factor. More exposure means more people will be clicking on those links. There are, however, a lot of correlations between social signals and search ranking.įor instance, if a lot of people share your content on Facebook, it means your content will be exposed to a much larger audience. Social media does not have a DIRECT impact on Google’s search algorithm. The survey found that social signals were considered to be one of the top 10 factors affecting search ranking. Some say Facebook shares and performance make no difference to SEO, but others beg to differ.įor their most recent report on Search Engine Ranking Factors, Moz surveyed more than 150 reputable search marketers and asked their opinions on the top ranking factors. There is a huge misunderstanding when it comes to Facebook and its effect on search ranking. How to Optimize Your Facebook Marketing for SEO How to Optimize Your Facebook Marketing for SEO - (by on Click to Tweet How Important is Facebook Marketing for SEO? You will also learn how to optimize your Facebook page and marketing efforts to improve your ranking. In this post, we’ll take an in-depth look at the correlation between Facebook marketing and SEO. Improving visibility with keyword optimizationĪll of these affect your search ranking, which means that Facebook marketing should be included in your SEO strategy. In fact, Facebook plays an important role in SEO by:Īttracting a relevant, and engaged audience It does! And it has a much bigger impact than you think. Wondering whether or not Facebook affects your search ranking?

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